Owners considering a sale
A reasoned number before the first offer becomes the only offer.
What is it actually worth?
A business valuation you can take to a buyer, a bank or a co-founder.
Not a multiple you found on the internet. A reasoned number, with the workings.
Consultancy · Countplus file
Business Valuation
- Fee
- Quoted in writing
- The date
- 2–3 weeks from a complete pack
- Reply
- Same day before 4pm
In the package
- Purpose-built method
- Normalised earnings
- Written report
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A number with a method. A report that survives a second pair of eyes.
Consultancy2 services in this area
What a business valuation actually is.
You need a valuation when you sell, split equity, settle a shareholder dispute, or just want to know if the offer is insulting. We value SMEs using earnings, assets and the facts of the trade, then write it so a solicitor or a buyer can follow the logic.
Quoted first
Quote
Confirmed in writing before we start. Cancel anytime.
2–3 weeks from a complete pack
In the number
- Purpose-built method
- Normalised earnings
- Written report
- A conversation after
Quoted separately
- The scope, once we have seen the file
- Any catch-up sitting behind the last filed set
- Work that happens once, not every year
What is in the package.
Everything below is included in the quoted fee. Nothing here is billed twice.
4 lines, all included
- Purpose-built method
- Sale, divorce, EMI, buy-in, the purpose changes the number. We start there.
- Normalised earnings
- Owner salary, one-offs and related-party noise taken out of the multiple.
- Written report
- Assumptions visible. Sensitivities shown. No black box.
- A conversation after
- What would move the number in the next 18 months.
You probably need this if
Signs you need a business valuation
- An offer is in and you do not know if it is insulting
- A shareholder wants out and there is no agreed method
- A lender or solicitor has asked for an independent view
- You want to know what 18 months of tidy accounts would be worth
The desk
Consultancy
Reply
Same day before 4pm
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We write the letter
Business Valuation
Who it is usually for
Co-founders and buy-ins
A method both sides can read.
EMI and share events
A valuation the purpose actually requires.
Three steps, start to finish.
No onboarding theatre. We scope it in writing, put a named accountant on it, and tell you the date it lands.
- 01
Brief
Who will read this, and what decision it has to support.
- 02
Information
Three years of accounts, current management figures, contracts, pipeline.
- 03
Opinion
Draft first. Then the signed report.
In plain English
Business Valuation, written properly
A multiple you found on the internet is not a valuation
The purpose changes the number: sale, dispute, EMI, buy-in. We start there, normalise earnings (owner salary, one-offs, related-party noise), and write a report a solicitor or a buyer can follow. Sensitivities shown. Assumptions visible. No black box.
What happens after the number
A buyer will still negotiate. A reasoned report is how you stop the first bid being the last word. We will also tell you what would move the number in the next 18 months, which is often the more valuable page.
Business Valuation FAQs
A straightforward SME is usually two to three weeks from a complete information pack.
They will negotiate. A reasoned report is how you stop the first offer being the only offer.
Yes, though the assets often do more work than the earnings. We say which method leads.
Both offices
One number. Whichever desk you land on.
01925 670289- Warrington
- Ragan House, 674 Knutsford Road, WA4 1JHMap
info@countplus.co.uk
Monday–Friday, 9:00–17:00. Same-day response before 4pm.
Write to a human
Accounts, tax or consultancy. Pick a topic.
Countplus Accounting, since 2019
Ready to hand a business valuation to a named accountant?
Get a monthly number in a minute, or book a call. We reply the same day before 4pm.
Get a quote, or call the desk on 01925 670289, Monday to Friday, 9 to 5. Write before 4pm and a named person answers the same day.