Payouts that are not sales
Amazon and Stripe land net. The VAT is on the gross.
E-commerce & creators
Online-business accounts that survive Shopify, Amazon and a VAT border.
Marketplace fees, stock, digital services and the threshold that sneaks up on a good year.
E-commerce & creators
Online Business
- The tell
- Marketplace VAT · MTD · stock
- Software
- Xero · Sage · QB · FreeAgent
- Reply
- Same day before 4pm
What we usually fix
- Payouts that are not sales
- Stock nobody counts
- Selling into the EU as an afterthought
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What this sector actually gets wrong
If the till is a website, the books cannot be a download button. We look after e-commerce brands, Amazon sellers and digital businesses that need marketplace fees coded, stock valued, and VAT treated as a system, not a quarterly fright.
Stock nobody counts
Profit looks heroic until you value what is in the warehouse.
Selling into the EU as an afterthought
OSS, IOSS and ‘we will deal with it later’.
You probably need this if
The online sellers and creators who call us
- Stripe or Amazon lands net and the VAT return is a guess
- Stock is valued at ‘whatever we paid, probably’
- A good Christmas may have pushed you over the VAT threshold
- EU or overseas sales are an afterthought
Online Business
Who we act for
Shopify and DTC
Gross sales, fees, ads and returns, margin you can hire on.
Amazon and marketplaces
Payouts are not sales. VAT is on the gross.
Creators and digital
Brand deals, Self Assessment or a company, VAT if the income is there.
What sits in the monthly fee.
4 lines, all included
- Channel-level books
- Shopify, Amazon, eBay, wholesale: visible separately.
- Fee and ad coding
- So margin is real.
- VAT and MTD
- Including the registration conversation before the letter.
- Inventory discipline
- A method, not a guess at year end.
Then the calendar takes over.
- 01
Connect the stack
Store, marketplace, bank, ads.
- 02
Define margin
What you actually keep after fees, ads and returns.
- 03
File on a calendar
VAT and accounts stop being a forensic project.
From the files
Corporation Tax went down. Sleep went up. They hired on real margin.
What actually happened
A DTC brand whose Xero said they were rich
We restated sales at gross, booked fees, and valued stock properly.
In plain English
Online Business accounting, written properly
If the till is a website, the books cannot be a download button
We look after e-commerce brands, Amazon sellers and digital businesses that need marketplace fees coded, stock valued, and VAT treated as a system. Channel-level books so Shopify, Amazon, eBay and wholesale stay visible. A connector such as A2X beats a monthly CSV ritual.
The threshold is a rolling year
A strong quarter can force VAT registration even if the tax year still looks comfortable. We watch the last twelve months and model registering early when your customers are businesses who want to reclaim. OSS and IOSS are a conversation before the first EU order, not after the letter.
Online Business questions
If your customers are businesses who want to reclaim it, maybe. If you sell to consumers and you are under, maybe not. We model both.
Yes. We would rather a proper connector than a monthly CSV ritual.
Yes, Self Assessment or a company, expenses, and VAT if the income is there.
Both offices
One number. Whichever desk you land on.
01925 670289Or message us on WhatsApp- Warrington
- Ragan House, 674 Knutsford Road, WA4 1JHMap
info@countplus.co.uk
Monday–Friday, 9:00–17:00. Same-day response before 4pm.
Write to a human
Accounts, tax or consultancy. Pick a topic.
Countplus Accounting, since 2019
Talk to an accountant who already works with online sellers and creators.
A monthly number in a minute, or a conversation with the person who would do the work.
Get a quote, or call the desk on 01925 670289, Monday to Friday, 9 to 5. Write before 4pm and a named person answers the same day.