Struggling With Naming a Business?

Are you having a hard time naming a business? You’ve got a great idea for a business, and you’re ready to take the plunge (congratulations!). But you want to have the name sorted before you officially launch.

Maybe you’ve already spent a lot of time and energy trying to come up with this name but you feel like you’re stuck. For many people, this is the hardest part of starting their own business. But don’t worry! We’ve put together some tips on how to find that perfect name for your brand—and we promise it doesn’t have to be as hard as it sounds.

Make a Mission Statement

A mission statement is a short, clear explanation of the purpose of your business. It should be inspirational and aspirational, but also realistic: if you are going to be a company that sells groceries, don’t make your mission statement “to feed the world.” Instead, it might be something like: “To provide fresh food to people who can’t afford it.”

Mission statements help employees focus on what matters most and keep everyone working toward a common goal. They’re also great for customers to know what you stand for so that they know how to choose between different companies in the same market. 

You never know, making a mission statement might just make it easier to focus on and name your business!

Make a Brainstorming List

If you’re struggling for inspiration, make a brainstorming list of ideas. To get started, think about what words describe your business or its purpose and focus on what’s relevant to your target audience.

Let’s say that you’re launching an artisanal hot sauce company in London with a focus on spicy foods that are made from local ingredients. Here’s a sample list:

  • Spicy (and/or hot)
  • Local 
  • Artisanal
  • London

Seeing these things broken down into bullet points can unscramble your thought processes and allow you to make decisions with more clarity.

Take Time To Let the Ideas Come

One of the best things you can do for yourself when you’re trying to name your business is to open your mind and take some time. Don’t rush this process! 

Allow yourself to be creative and unique—don’t be afraid of being different. You need a name that will make people remember you when they hear it because it’s so different from all the other names out there.

Get a pen and paper (or open up a text document) and start writing down ideas. If something comes up in conversation with friends or family members, write that down too! When an idea pops into your head during the day while taking a walk or driving home from work, write it down! 

Don’t worry about whether or not these ideas are good enough yet—just let them flow onto the page until you have ten or fifteen solid ideas for naming your business that aren’t already taken by someone else (you can always go back later).

Don’t Force It

Don’t let the fact you don’t have a name yet stop you from pressing forward in other areas of your business. The name will come in time, and you don’t want to force it to the point that you give it a name that you’re not totally happy with, and would want to change a couple of months down the line.

There are lots of other things to do alongside naming your business, so don’t get too sidetracked. Click here for some more tips on what you need to do as a new business owner.

Think About What Matters To You

Naming your business is about finding your unique voice. It’s about setting yourself apart from the competition and really making sure people remember who you are and what you do.

To help think about which words to use in naming your business, consider the following questions:

  • What matters to you? What is important? What do you want people to know about? You can use these ideas as seed words for naming your business. For example, if sustainability matters most of all, consider “Green,” “Earth” or “Eco.” If love and friendship are things that are important to you, consider using the word “Love” or even creating a pun with an existing word like “Friendship” (Friends).
  • What is your business about? The answer here may be obvious—for example, if it’s a coffee shop then obviously coffee! But sometimes it isn’t so obvious—do they provide baked goods too?

Again, getting these thoughts written out can really bring clarity to your processes, and can even help you develop other areas of the business through the results of these thoughts.

Naming a Business Doesn’t Need To Be Hard

Now that you know some ways to name your business, it’s time to start brainstorming. Go through each of these steps and see what comes up! 

As mentioned before, you don’t have to follow the list in the order they’re listed here. If an idea pops into your head first thing in the morning while taking a shower, then go with that one! Don’t let yourself get bogged down by trying too hard or being too serious about it—the perfect name will come when it’s ready.

If you’re looking for help and advice on every aspect of your business from accountancy to legal, we’re here for you. Get in touch today to arrange a free consultation.

Leave a Reply

Profit Calculator